BRMUD = ATEEZ: CLEANZ Special Edition that Redefines Skincare

COLLABORATION

BRMUD = ATEEZ: CLEANZ Special Edition that Redefines Skincare

K-beauty meets K-pop in one of the most exciting collaborations of the year — BRMUD × ATEEZ CLEANZ.

The partnership between the innovative Korean skincare brand BRMUD and the globally acclaimed boy group ATEEZ brings together skincare performance and cultural influence in a limited-edition release that fans can’t stop talking about.

A Collaboration That Blends Beauty and Energy

The collaboration’s concept, “Functional Cleansing,” captures both BRMUD’s clean beauty philosophy and ATEEZ’s fresh, confident image.

Each member’s vibrant personality and commitment to authenticity perfectly align with BRMUD’s mission: creating effective skincare that’s as real as the people who use it.

The result? A collectible skincare set that feels as dynamic as ATEEZ itself.

Introducing the ATEEZ CLEANZ Special Edition

The ATEEZ CLEANZ Special Edition Set includes three of BRMUD’s most-loved mud care essentials, paired with an exclusive ATEEZ photo card set that fans can treasure.

What’s Inside

Deep Melting Mud Pore Cleansing Oil : Gently melts away makeup and impurities while refining pores.
Relief Mud Mask : A soothing, purifying mask that calms the skin while maintaining hydration.
Pack to Foam Cleanser : A unique 2-in-1 formula that starts as a mud pack and transforms into a foaming cleanser.
Exclusive ATEEZ Photo Card Set : Featuring the members’ visual charms and autographed designs, available only in this limited release.

Behind the Collaboration

Launched in July 2025, the campaign quickly gained global attention, especially among international fans. The collaboration showcases BRMUD’s identity as a functional cleansing expert and ATEEZ’s influence as global icons of style and youth culture.

The products were promoted under the shared theme of “Clean Confidence” , empowering users to embrace their natural glow while caring for their skin in the most effective way.

“We wanted to create something that connects skincare with self-expression just like ATEEZ inspires confidence through their music,” said a BRMUD representative.

Global Reach, K-beauty Innovation

Following its release, ATEEZ CLEANZ quickly sold out in select Korean retailers and began expanding to overseas markets including stores in the United States and across Asia.

The collaboration marks BRMUD’s growing global presence, showing that K-beauty’s influence continues to transcend borders.